Strategic Planning Initiatives And Projects Designed Help...

Strategic planning initiatives are programs and projects designed to help an organization achieve its vision of the future. The process involves not only defining goals, but also the specific steps the business must take in order to achieve its objectives. Learning Team D choose Google’s Internet search and advertising initiative to review. The team’s paper examines the effects this initiative has on financial planning, costs and revenues of the supply chain, and potential ethical concern that could arise because of the organization’s choices. Strategic Planning Initiative Google’s primary focus is search; display advertising, enterprise, and the Android operating system platform to name a few of its products. As more information becomes†¦show more content†¦Effect on Financial Planning Strategic plans can have a significant impact on a firm financial planning. Because strategic plans focus on the future, and the future is full on unknowns, there is a certain amount of risk associated with the process. This risk is in terms of the plan itself and its financial needs. With Google’s current business model, the company’s primary source of revenue is advertising. In creating a financial plan to continue and to strengthen this model, the firm must create advertising options that entice retailers to choose its platform and deliver customers at a cost-efficient price point. It means investing in infrastructure to keep up with changing technology and growing demand. The plan also needs to address the human capital needs of the plan. Refining search algorithms to deliver relevant results and keep users magnetized to the Google brand is accomplished through skilled workers. The competition for talent in technology fields is highly-competitive and includes not on ly pay structure, but also focusing on climate as well. Finally, the plan must take into account the need for acquisitions to advance the strategy. Innovation is not cheap – in 2013 the company spent $8.0 billion in research and development. The company states it will continue to invest its capital in people and infrastructure supporting new product development and the improvement of